Arastta Blog

The eCommerce market is growing exponentially, with cross-border online shopping estimated at $105 billion in 2013. This growth is expected to continue with the advancement and affordability of technology throughout the world. However tempting, it is important to prepare your online store before the world comes knocking at your door. Arastta comes with a lot of enhancements in the multi-language area. Multilingual SEO URLs, login panel, manufacturers and language override are just some of them. Login...

The significance of SEO within a business strategy is evident, as companies that have adopted the use of SEO are outperforming their competition. For online retailers, eCommerce SEO creates an enormous boost in viewer traffic, which naturally results in increased sales and the ability to reach an exponentially larger group of potential customers. Even with advertising campaigns, SEO should be a main feature in building them, since they play a huge part in bringing new customers...

Checkout; the most crucial part of eCommerce, the page you get paid. A constant struggle in eCommerce conversion rate optimization is reducing shopping cart abandonment. Your visitors have shown a great deal of interest in your product, they've even put it in their shopping cart, so why are you still losing two thirds of them? Analysis identifies that checkout process is one of the most important factor for your conversion rate. A fast and smart checkout...

Installation is the most important part of a software. It's also the less part studied on by developers as they mostly think the user have to install it in any way, with ease or hard. With Arastta, we did the best to see this step from the user prespective and make it as much easy as it could be. We've made tons of meetings and compared a lot of popular web and desktop based softwares already...

During our journey with CMS softwares such as Joomla and WordPress, we realized that the success of a software is not based on its loads of features but the easier way it offers you to use them. From this aspect, we recognized that the module/layout management of Arastta's precursor was a real headache. Therefore, we decided to write a layout manager that allows you to arrange modules in your storefront by simple drag & drop. Layout...

Change the look and feel of your store with real-time preview. As said in another post, the success of a software is based on the way it ease your processes. With the built-in Theme Customizer of Arastta, you can change your storefront look, color scheme, fonts, and more live on site. No HTML or CSS knowledge required! Let's say you want to change the background or button's color, with Arastta, there is no need to edit...

Menus are very important for a website no matter what platform you are using. All big boys like Joomla, WordPress, Drupal etc. has a menu manager in order let you customize it. However, system like OpenCart are lacking in such areas. I believe you already wanted to modify your top header menu bar and add some links or some kind of advertising links for your buyers. In such a case, the only solution is to get...

Page Speed Matters! Fast and optimized pages lead to higher customer engagement, retention, and sale conversions. Even incredibly patient people can't stand waiting in lines – whether that's at the bank, airport, or pizzeria. Built with advanced web-technologies, Arastta offers blazing fast page loading and navigation. With Arastta, you don't have to worry that your customers will wait for a page to load as we've designed it to deliver smooth and seamless shopping to every customer....

Customer information, business data and payment details are all highly sensitive, confidential commodities that are traded or shared as part of an e-commerce transaction. The press often reports on businesses that have fallen victim to hacking and data breaches, due to insufficient security measures, leading to legal and financial liability, as well as a negative impact on the company's reputation. For this reason, Arastta aims to offer the best protection practices around the web including encryption...

Arastta ships with a lot of new features but we were not able to write a separate blog post for each of them. Here you can find a couple of the features not mentioned in other posts. Flat Design Arastta comes with an improved front-end template by default. We did our best to make it flat design without breaking the compatibility with OpenCart extensions. Admin Interface The admin interface has been revamped in order to fit...