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Getting Started: SEO Boosted

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The significance of SEO within a business strategy is evident, as companies that have adopted the use of SEO are outperforming their competition. For online retailers, eCommerce SEO creates an enormous boost in viewer traffic, which naturally results in increased sales and the ability to reach an exponentially larger group of potential customers. Even with advertising campaigns, SEO should be a main feature in building them, since they play a huge part in bringing new customers as well as existing ones.

Arastta's SEO is built on top of our 7+ years of experience as developers in SEO field. One of our Joomla components, MijoSEF, is being applied with success by a huge number of Joomla sites.

SEO URLs

As you may know, the 3 musketeers of SEO are Title, Heading and URL. Of course that Content is King ;) The lack of SEO features has always led OpenCart users to paid extensions, most of them starting from $50. Arastta comes with SEO URLs enabled by default, without the requirement of htaccess change. Add Suffix to URLs option allows you to append the .html extension to the SEO URLs. There is also an option where you can select the way categories are prepended to products' SEO URLs. The SEO URLs are also generated automatically if you leave it empty, based on the product, category, information, manufacturer name.

Avoid Duplicate Content

Arastta's SEO makes the pages of your store to have unique URLs. By default, in OpenCart, you can access a product page with different URLs. Thanks to its redirection and canonical options, if anyone tries to access the non-SEO URL (i.e. index.php?route=common/home), Arastta redirects him/her to the respective SEO URL. Such a crucial features prevent duplicate content penalization by search engines. The www redirection does also serve for the same purpose. The slogan is clear: Single URL.

Multi-language SEO

For stores selling globally the core OpenCart is not applicable as it doesn't support multi-language SEO URLs. With Arastta, you can have SEO URLs based on the active language. For example product.html in English, prodotto.html in Italian. You can also prepend the language code (en, it) to the SEO URLs.

XML Sitemaps

XML sitemaps serve a very niche purpose in SEO: facilitating indexation. Posting an XML sitemap is kind of like rolling out the red carpet for search engines and giving them a roadmap of the preferred routes through the store. Arastta offers you separate sitemaps for categories, products, manufacturers and another one including all of them.

All these techniques will boost the SEO rank of your store.

 Ready to go? Here you have it, for FREE..

Denis Duliçi has not set their biography yet

Comments

  • Guest
    Chris Tuesday, 01 March 2016

    Good luck with this venture.
    With Panda influencing site rankings more than ever, the SEO features you are implementing should go a long way. I hope you are including the Canonical tag for option/filtering product pages too as these can show up as duplicate content from the main category/product page.
    Cloud based seems to be a good way forward for non technical users. The problem with shared hosted CMS based Cart software is the extensions added to the core software. Often they are poorly programmed, hog server resources and often add javascript, css, images that arent included in optimisation for page load speed. Cheap hosting doesnt often allow GZIP Compression and thats if you can get the full commands vailable on .htaccess. Trying
    Your feature set for Omnichannel marketing is a good strategy also.

    Reply Cancel
  • Enes Ertuğrul
    Enes Ertuğrul Wednesday, 02 March 2016

    Hi Chris,

    Thank you for your valuable feedbacks, it's appreciated.
    Canonical URLs are already supported for product filtering and options, etc... You can check it from our demo:
    http://demo.arastta.org/en/laptops/windows?sort=p.price&order=DESC please see source code for canonical URL.

    Cloud is a great option for non-technical or beginner users but it's also very time-saving for advanced users, too. Since Arastta Cloud is fully Open Source it's a great choice for advanced users and developers, too. As you mentioned, Arastta Cloud is not like a regular shared-hosting, it's cloud for Arastta specifically.

    We keep focusing on omni-channel strategy.

    Regards.

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Guest
Guest Wednesday, 29 March 2017